The perfect influence bundle for sales creators
when you're only monetizing LinkedIn...
We’re well on our way to 7 figures for The Sales Creator Collective. I’m expecting to reach this target in Q3. And right now, our main goal is to increase our average deal size. With most of our creators only monetizing LinkedIn, it’s sometimes complicated to get out of the LinkedIn sponsored post framework.
Most brands want to work with creators by paying them a fixed fee for sponsoring one of their LinkedIn posts. It’s what we do in 90% of the cases. But both the brand and the creator are missing out on a crazy opportunity to increase their influence.
Here’s how they can fix that:
Step 1: Plan a webinar/masterclass
In marketing, there are two types of content we see all the time: short-form content and long-form content. Short-form are all the small 30 seconds or less videos, entertainment LinkedIn posts, and most viral posts. It’s what most creators focus on, with the goal to capture the attention of their prospects.
Long-form can be a webinar/masterclass, a blog post, a playbook, etc. It’s typically used to convert attention into leads (what we call the middle-of-the funnel). And right now, most creators don’t do any long-form content.
A good way to get started with long-form content is to plan a webinar/masterclass that will be sponsored by a brand. The brand and the creator co-host a webinar and promote it to their channels.
Step 2: Create assets from the webinar
When the webinar/masterclass is done, you can create additional assets from the recording. You can cut short vertical videos from the best moments of the webinar, take the transcript and build a playbook or a checklist.
For example, we did exactly this from this masterclass we did with Alan Ruchtein. We got short form videos, a blog post, and a lead magnet.
With AI, this can be done really quickly, but I’m also helping creators who don’t have the time to do it by creating an integrated offer for the brands that include the fees related to creating this content.
Step 3: Distribute the assets on LinkedIn
Finally, when you have all your assets ready, you can start distributing. Instead of creating a post that looks like every other sponsored post, you have:
Multiple angles you can develop from the long-form content
Snippets you can use as videos/images for your posts
Lead magnets you can promote that will convert attention into leads
For example, with the example of Alan, we did 4 posts (2 from Alan, 2 from me), and we promoted the sponsor and were able to do brand awareness and send them leads.
These bundles are typically way more valuable to brands than simple LinkedIn posts as the brands gets original content creation + distribution. The creator gets more stability, and it creates a real partnership between both parties.
If you’re a brand trying to take your influence to the next level, book a strategy call with me and we’ll get this sorted out.
Hope this was an interesting read.
Cheers,
Thibaut Souyris
PS… Whenever you are ready, here are 2 ways I can help you:
→ [NEW] I’m looking for partners for The Sales Creator Summit. More info here.
→ Are you a brand trying to launch an influence campaign? Tell me more about it here.
→ Want to work with one the creators I represent? More info here.